Campaign strategy mary kay has built its success on the idea of a community of women helping women. By continuing to use this site, you consent to the use of cookies on your device unless you have disabled them. As well as being judged on a plans book that has already been submitted, five members of the team will give a 20minute presentation on this years product, mary kay cosmetics. During the 2014 spring semester, mary kay cosmetics sponsored the national student advertising competition nsac. Jandoli school of journalism and mass communication, is one of the advisers for this years team. Jun 22, 2011 mary kay cosmetics are a nationally known brand exclusively utilizing independent business owners to sell their line of make up and skin care products. The best of showprofessional award went to lechtenberg for 333.
University of nebraskalincoln finishes in the top eight in. Mary kay nsac case study focus group respondents 1114 direct selling via pushy sales tactics. A 26page advertising campaign created for mary kay cosmetics part of i5 advertising, texas state university placed 2nd overall within district 10 and 2nd for the plans book for competition 1. Campaign developed by the lsu senior class of 2014 for the national student advertising competition. I went to a mary kay party and was convinced that mary kay was the best so i tried it. Mary kay sells cosmetics and personal care products. Received olson award for strong branding and creative planning at nsac for plans book 2014 mary. Students develop a plans book and then pitch their work to advertising. It is no wonder that beauty often takes a back seat, especially whe. I had not had a whitehead on my forehead in over 10 years at that point im 33.
Plansbook for the national student advertising competition 202014. Mary kay will connect with value for women and young female entrepreneur with a monetary donation to each cause, a donation of all remaining makeup with outdated packaging, and volunteer hours. Each adteamer receives a copy as proof of their dedication, perseverance, and abilities. Cojmc wins at american advertising awards competition. Every year, we compile our work into a plans book to present our research, ideas. Facebook gives people the power to share and makes the world more open and connected.
We use cookies and other similar tools to help you discover what you love about mary kay. Their goal is to find a winning campaign that will increase their sales to women ages 1825, as this is currently their lowest demographic. Pomegranate sterol punica granatum helps to strengthen the skin barrier. Mary kay ashs autobiography has sold more than two million copies and her two other books, you can have it all and mary kay on people management achieved bestseller status. Mary kay campaign plans book for the 2014 national student. Sales directors oath in accepting the position of unit sales director, believing that the company is founded on the concept of the golden rule. The warehouse label on both boxes stated fancy free, but one of the boxes was labeled by mary kay as au naturel and likewise on the item within. Jul 26, 20 the remaining north texas company in our social madness contest, mary kay inc. Mary kay cosmetics, incorporated, a fully integrated manufacturer and distributor of more than 200 personal care and womens beauty products, is a privately held corporation headquartered in dallas with five nationwide distribution centers. Use the angled, flat brush of the mary kay eyebroweyeliner brush to apply any shade of mary kay chromafusion eye shadow as eyeliner, then apply mary kay eyeliner and blend.
The 2014 national student advertising competition posed college teams with a brief. See more ideas about mary kay ash, mary kay and mary kay cosmetics. Mary kay campaign plans book for the 2014 national student advertising competition created by rio grande creative at the southwest. Bruin adteam mary kay plans book by bruin advertising and. Executive summary the beauty market in which mary kay has succeeded for the past 50 years is changing. Mary kay campaign plans book for the 2014 national student advertising competition created by rio grande creative at. Tai pei nsac 2017 work bruin advertising and marketing team. Apr 15, 2014 this years sponsor was mary kay cosmetics.
After a semesters worth of research, slus nsac team, made up of students on the advertising track, came up with the tagline ambition is beautiful. With a small initial set up fee, many women and men mistakenly believe they have found an inexpensive cosmetic franchise opportunity. May 07, 2014 mary kay was the sponsor for this years aaf national student advertising competition. Half mark of the beast seveninch box set, for gallery 1988. Millennials are equipped with new technologies that connect them like never before, the students wrote in a plans book submitted to the competition. For more than 50 years, mary kay has offered it all. On the basis of their presentation plan books, both the university of texas at austin. The remaining north texas company in our social madness contest, mary kay inc. Fancy free is my favorite and i ordered two of this item, however, when my order arrived, i had one fancy free and one au naturel.
Mary kay nsac case study mary kay event order forms product disguise respondents 6 mary kay event respondents. I used this product once and my entire forehead broke out into at least 50 whiteheads. To ensure the continued growth of the mary kay brand, it is essential to create new relationships with the next generation of beauty product consumers and sellers. Table of contents 1 executive summary objective statement mary kay timeline swot analysis breakdown of research profiles of target market mary kay competitors campaign strategy campaign tactics be your own beautiful application revamp website redesign game day glam beauty my greek holiday with mary kay media timeline media plan. The plansbook highlights all aspects of our integrated marketing campaign for mary kay targeting female millennials. The heritage company milestones page 3 of 3 2004 mary kay ash posthumously receives the humanitarian rose award from kensington palace in london, england, for the work she inspired through the mary kay foundationsm and the impact she had on lives of women around the world. You will introduce them to mary kays great skin care and supplements velocity bash beauty for the now generation ages 21 for a fresh, fun, fabulous look the mary kay way spa treatment class guests will be treated to mary kay satin hands and our spa body care products. Mary kay 100 ways to work your business great internet marketing tips from experienced people startup digital business ideas for a mary kay fall open house insert arbonne where mary kay appears. And from this day forward, i am a success in mary kay. Company motto is god first, family second, career third. Jan 19, 2017 celebrating the idea that one woman can do amazing things and transform the lives of many. Table of contents 1 executive summary objective statement mary kay timeline swot analysis breakdown of research profiles of target market mary kay competitors campaign strategy campaign tactics be your own beautiful application revamp website redesign game day glam beauty my greek holiday with mary kay media timeline media plan website social media traditional. Dress for success provides clients with the attire to find jobs and remain employed in a professional industry. Suzanne villarreallozano, independent mary kay sales.
Every year, we compile our work into a plans book to present our research, ideas, and designs. Hosted by the american advertising federation, the nsac taps into the mindset of millennials by challenging undergraduate advertising students across the united states to think creatively and strategically on behalf of the countrys. Mary kay cosmetics are a nationally known brand exclusively utilizing independent business owners to sell their line of make up and skin care products. Mary kay will partner with dress for success to give disadvantaged women the opportunity of economic independence. Danielle leung, mba marketing assistant saphire event. View jordan rae stiefels profile on linkedin, the worlds largest professional community. Mk mary kay ash so confident, in fact, was confident. Mary kay shares its winning strategy for social media.
Mary kay will enhance the experience by providing their expertise in makeup application. Pomegranate may be one of the oldest medicinal plants known to man, its use going. In honor of mary kay ash, we celebrate all women for their power to inspire a more beautiful world. Ad specialists earn annual honors business local news. Advertising students give their all to national competition. The university of nebraskalincoln finished in the top eight in the 2014 national student advertising competition in boca raton, fla. Mary kay campaign plans book for the 2014 national student advertising competition created by rio grande creative at the southwest university of visual arts. Apr 03, 2014 as well as being judged on a plans book that has already been submitted, five members of the team will give a 20minute presentation on this years product, mary kay cosmetics. The 2014s client was mary kay, which wanted the students to create a campaign focused on nontraditional and social media. Below is a sample of our work that earned us some awards. As a mary kay independent sales director, i sell mary kay skin care, body care, fragrances and color cosmetics. Join us in celebrating the past 50 years of mary kay. Paired with the maturity of mary kay, millennials were unable to accept the brand based on their current model. Cojmc wins at american advertising awards competition monday, february 23, 2015 6.
The 27member team traveled to kansas city on april 1011 to pitch its 26page plans book to a panel judges at the district 9 event. The apex multicultural speakers bureau is the source for companies that want to authentically present diverse points of view within their thought leadership programming. Join facebook to connect with diana sumpter and others you may know. To print kwerkworks 422 nsac 2014 plans book slideshare. Wienerschnitzel, the worlds largest hot dog chain, wants to change the perception of a hot dog. For lower lashlines, soften the look with the mary kay eye smudger brush. National student advertising competition wikipedia. Elected as chair of the university of illinoiss nsac team to lead research, brand planning, and. Mary kay, the 2014 sponsor of the aaf national student advertising competition, wanted a campaign that would encourage 1825 year old women to purchase their products and become independent beauty.
Mary kay was the sponsor for this years aaf national student advertising competition. The we are mary kay campaign aims to continue this spirit in a way that will attract millennials. Mary kay already has several product lines targeting millennials. Advertising students and faculty from the university of texas and from texas tech had the very unique opportunity of celebrating together during the recent aaf district convention held in austin.
Mary kay cosmetics the handbook of texas online texas. To do this, mary kay must connect to generationy women and match their changing ideals of beauty. National student advertising competition nsac district winners. Puts together a plans book and presentation for the case, showcasing our strategy and creative direction for the client. Nicholas tasato served as ucla bruin advertising and marketing teams art director for the 2015 for the 2015 national student advertising competition. Suzanne villarreallozano, independent mary kay sales director. The aaf is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either inperson or virtually. National student advertising competition 2014 plans book. Ceo david holl aims to double revenue by revving up his sales force, expanding in international markets, and taking the cosmetics giant online. The national student advertising competition is the premier college advertising competition that provides more than 2,000 college students the realworld experience of creating a strategic advertisingmarketingmedia campaign for a corporate client.
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